What your support has done so far;
Raised £28,550 in 6 weeks
By September Forever was able to re-start STAGE 1 - bottle manufacturing for 1L & 700ml.
Hoping to raise: £65,000
Currently raising support to help re-start STAGE 2 of Forever's production since its cancellation during the Covid crisis.
The first release of Forever is dedicated to our supporters at half price!
We're working hard to ensure supporters will enjoy the new Caribbean Rum Cream by March
SUPPORT FOREVER IN THE FINAL LEAP
(FAQ & HOW TO SUPPORT)
THANK YOU SUPPORTERS!
Written by Solo, the founder.
Allow me to give you a little glimpse of our dilemma in the drink industry world, maybe it might shed some light as to why we don't see much black-owned Caribbean rum.
Did you know?
Approx 70% of all the rum in the world is produced in the Caribbean
Over 90% of the Caribbean population are black
But less than 5% of all the rum produced in the Caribbean is black-owned
In our eyes, Forever is a birth of passion, an abstract of preserved Caribbean culture
Therefore, I made a promise to never hand over ownership of Forever under any circumstances, no matter how enticing an offer might be.
I realised the drink industry resembles a monopoly game.
Where a small number of European/American companies, pretty much control most of the Caribbean rum in the world.
Even rums I (and I'm sure most people too) thought were black-owned, but are surprisingly not.
For example; Wray & Nephew.
I would go as far as to say it was never black-owned at any point in history (here's why).
Forever is a new startup, independent and we care about our community.
Our small team is driven by collective progress, and the invaluableness of lifting each other, lifting our community up.
When I made the promise to honour Forever's integrity of remaining a black-owned Caribbean Rum, it came at the cost of falling out with many funding partners, or as I like to say, "gatekeepers".
Who held the opportunity of further funding Forever to recover from the impact of Covid19 over my head, in exchange for signing my name on a dotted line, breaking our integrity.
We are at a crossroad, I did not know it would come with such a heavy price. But it's a price we are glad to pay, if it means making our community proud.
What is Forever's vision?
To be able to open more doors for more diverse opportunities in the UK
I've always felt pressured by funding partners to sell over the rights of Forever because they positioned themself as a sort of well-connected "gatekeepers".
Deciding which rum will make it, and which one will not.
Wanting me to believe the system is bigger than us, and Forever does not stand a chance without them.
This was communicated to me in the most subtle way, sometimes I pay attention to what a person is not saying over what they're actually saying.
You know, "actions > words".
Forever hopes to open more opportunities for many who may come from a similar walk of life, or experience.
It's a very salty experience if you know what I mean.