Privacy Policy

Forever's Privacy Notice

What do we do with your personal data?

Forever is committed to ensuring the protection of your personal data. 


When you shop with us, we may collect your name, contact and payment details so that we can fulfil your order. This is part of our contract with you to provide your items, but we also have a legal obligation to process the payment details as part of our accounting and tax responsibilities.


We will collect your email address so that we can keep in touch with you during the transaction and also to keep you in the loop about our fabulous new stock and to hear about sales, offers and exclusive events. You can also subscribe to our mailing list via our website. Keeping in touch with you is based on our legitimate interest to promote and grow our business, but if you decide that you no longer want to hear from us, you may unsubscribe at any time.


The only people who see your personal data, apart from us are:

  •  Our website hosts, and any IT contractors who might help us with our website.

  •  Payment Service Providers (e.g. PayPal).

  •  The Royal Mail and other delivery companies to get the goods to you.


How long we retain your data for:

  •  If you purchased something from us, we may keep details about that financial transaction for 7 years, because we are required to do so by law.

  •  If you have signed up to our marketing list, we may keep your details unless you ask us to stop. Please note that if you ask us to stop, your email may stay on our “unsubscribe” list so that we don’t email you by accident.



We do have functional cookies on this website which enable you to purchase goods from us and helps the site to function properly. We also have some analytics cookies so that we can better understand website usage. This cookie data is aggregated and not identifiable to you and you have the choice to decline the analytics cookies at any time on our site. Please visit this page here to see how.


Your rights under the GDPR:

a) To access your personal data

b) To be provided with information about how your personal data is processed

c) To have your personal data corrected d) To have your personal data erased (in certain circumstances)

e) To object to, or restrict, how your personal data is processed

f) To have your personal data transferred to you, or to another business/provider (in certain circumstances)


We don’t use any automated processing or profiling.


If you have any queries about how we treat your personal data, please contact us at:


If you believe that we have not responded adequately to your query or have not complied with your data protection rights, you can complain to the Information Commissioner via